Students, workers and bookworms. Who doesn't need a desk lamp? A sleek and simple design, easily accessible with three different dim settings. With such a large audience and limitless possibilities, what better household item to advertise.
The prompt was to find a household item and create 3 ads from it. It could be in any medium (photography, illustrations, etc.), as long as it was designed by your hands. I sketched on paper, created the final line art in Procreate, then put everything together on Adobe Illustrator. The subtle paper texture in the background comes from a photo of my sketch book.
I wanted the posters to be simple and straight to the point. Not many people have to be convinced to buy a desk lamp, so I put my priority on connecting with viewers through common activities, showing people of all ages with their own hobbies and homework.
The prompt was to find a household item and create 3 ads from it. It could be in any medium (photography, illustrations, etc.), as long as it was designed by your hands. I sketched on paper, created the final line art in Procreate, then put everything together on Adobe Illustrator. The subtle paper texture in the background comes from a photo of my sketch book.
I wanted the posters to be simple and straight to the point. Not many people have to be convinced to buy a desk lamp, so I put my priority on connecting with viewers through common activities, showing people of all ages with their own hobbies and homework.
